Medical Advisory Board
Dr. Yaakov Orlin
MDCM, CCFP-EM
Yaacov D. Orlin, M.D, attended Yale University School of Medicine in 1966. He is the current director of Blood Services at Maayane Hayeshua Medical Center Bnei Brak, and the Israel Director, Blood Services at Assuta Medical Centers in Tel Aviv, Israel.
Howard Goldman
Howard B. Goldman is a Professor on the faculty of the Cleveland Clinic Lerner College of Medicine and serves as Vice Chairman for Operations at the Glickman Urologic Institute. He holds a joint appointment in the departments of urology and obstetrics and gynecology and is deeply involved in training fellows and residents, including serving as Fellowship Director for Female Pelvic Medicine and Reconstructive Surgery in the Department of Urology at Cleveland Clinic. He has directly trained more than 40 fellows and residents who have gone on to become specialized FPMRS practitioners, with many assuming leadership positions in academic urology and others becoming quality and patient safety experts at their institutions. Dr. Goldman’s clinical and academic interests include the medical and surgical treatment of urinary incontinence and other voiding dysfunctions, neuromodulation, prolapse repair, complex reconstructive female urologic surgery, robotic surgery, and neurourology. His scholarly contributions are extensive, including more than 250 articles and book chapters, editorship of three textbooks, and participation on numerous standardization, guideline, and best-practice panels. He has also delivered more than 500 national and international lectures and has been a pioneer in outpatient robotic surgery within FPMRS.
Dr. Goldman’s international reputation has led to invitations as a visiting professor both in the United States and abroad, as well as many invited lectureships. He serves on the editorial boards of several journals and is a former Assistant Editor of the Journal of Urology. His leadership roles include co-directing the AUA annual review course for Part 1 of the ABU exam for 10 years, serving on the AUA Education Committee, and holding positions on the boards or committees of SUFU, the International Neurourology Society, IUGA, and ICS, where he is also Chair of the Education Committee and a member of the Board of Trustees. He has held major program leadership roles for multiple national and international meetings and currently serves as the International Consultation on Incontinence committee chair for surgery for male incontinence. Dr. Goldman has also led numerous innovative projects involving stem cells for SUI, neuromodulation, urodynamics, complication management, robotic surgery, and improvements in safety and efficiency in pelvic floor surgery. Most recently, he served as the clinical lead on a novel urodynamics device capable of remaining in the bladder for up to 24 hours without external catheters, and he is currently leading a study on the efficacy of sacral neuromodulation in patients with cognitive impairment.
Harvey (Avi) Winkler
MD, MBA
Dr. Harvey (Avi) Winkler, MD, MBA is the System Chief of the Division of Urogynecology and Pelvic Reconstructive Surgery at Northwell Health and a Professor in the Department of Obstetrics and Gynecology at the Donald and Barbara Zucker School of Medicine at Hofstra/Northwell. With a focus on pelvic organ prolapse, stress urinary incontinence, overactive bladder and post vaginal delivery injury. Dr. Winkler has extensive experience in performing complex pelvic reconstructive procedures and management of overactive bladder.
In addition to his clinical and academic work, Dr. Winkler is actively involved in clinical research. He has published numerous peer-reviewed articles and regularly presents his research at national scientific meetings. Dr. Winkler is driven by a passion for advancing the field of urogynecology, and his contributions continue to shape and improve patient care in Urogynecology and Reconstructive Pelvic Surgery.
Elizabeth Chapman Shaid
MDCM, CCFP-EM
Elizabeth Chapman Shaid is an Advanced Practice Nurse Practitioner specializing in care of older adults.
She spent many years as a Urology Nurse Practitioner caring for men and women with urinary cancers, pelvic prolapse, urinary incontinence and other related urinary conditions.
She is particularly proficient in the care of incontinence using alternative therapies such as diet, exercise and biofeedback.
Ms. Shaid has lectured and published extensively on the topic of urinary incontinence.
She is currently working as a Clinical Expert at the University of Pennsylvania School of Nursing in education of clinical staff and research caring for high-risk older adults transitioning from the hospital to the home.
The Zida Team
Isaac Oppenheim, CEO
- Technical expert textile development, wearable technology
- MA Technology Management The University of Maryland
- Entrepreneur and manufacturing manager
Nechama Abramson, CMO
- Proven sales and marketing leadership ability
- Creative out of the box thinker, high energy, team player.
- Over ten years of experience in branding, online marketing & sales.
Udi Levy, Electrical Engineer
- Over 20 years developing IOT devices
- Seven years experience developing commercialized wearable devices
Tara Horn, CTO
- Masters of science- Columbia University
- Over 15 years of experience in ecommerce management
- Skilled in web development, team management & client success
Melissa Davis, Director of Billing
- Built a scalable, payer-compliant billing infrastructure from the ground up, enabling clean claims submission accross Medicare and Medicaid.
- Reduced denial rates by over 40% through rigourous policy adherence and real-time eligibility coordination.
Our Story
What is ZIDA?
Aside from being an available four letter patent, available domain and a four letter word that is easily pronounced, ZIDA in Yiddish means grandfather.
Isaac’s story:
My name is Isaac Oppenheim, and I am the CEO and inventor of the Zida Control Sock.
I was blessed with a wonderful childhood filled with school, friends, sports, camp and most importantly a close knit and loving family.
I had a terrific relationship with my grandfather, Erich Oppenheim. As a child, I always knew that there was something different about my grandfather. Maybe it was his accent; perhaps it was his fierce love for his children and grandchildren. As I grew older, I learned my grandfather’s story.
He grew up in a small village in rural Germany called Nentershausen. His family owned the local dry goods store, which was located on the town square. The social and political situation must have been dire because my great-grandparents took my grandfather on the day after his 13th birthday, the day after his Bar Mitzvah, and sent him to the United States to flee the Nazis.
As a parent myself, I often struggle to understand how my great grandparents sent away their son. I have never figured out where my grandfather found the strength to move forward in his life, maybe even feeling alone in the world. But he did. He built a new life. A life filled with joy and happiness. He built a legacy from nothing. One, that I am proud to uphold.
In 2015 my grandfather got an email sharing that the Synagogue where he had his bar mitzvah had been rebuilt and renovated. The email also included an invitation to come and visit the Synagogue. My grandfather decided to make the trip from Baltimore, MD, to Frankfurt, Germany. I decided to join my grandfather on this trip along with my two oldest sons.
We arrived in Germany on a hot day in mid August. After many hours of travel, we finally made it to the Synagogue for the opening ceremony. We were all standing and waiting for the proceedings to commence when I caught a glimpse of my grandfather’s face laced with shame. I looked around at my children as well as the surrounding people and everyone was just so embarrassed. Here was a man who fled Nazi Germany, started a family, a business, and was able to return to the same Synagogue where he celebrated his bar mitzvah to watch his grandson come of age, and he couldn’t control his bladder.
It was right then and there that I decided I had to do something about this. Now 6 years later, about 18 months after my grandfather’s passing, I am proud to share the Zida Control Sock with you.
Inspired by my grandfather, his courage, his devotion to helping me and my family, and hopefully can ease the pain and suffering of millions of men and women across the world who suffer on a daily basis from incontinence and overactive bladder.