Dr. Yaakov Orlin
MDCM, CCFP-EM
Yaacov D. Orlin, M.D, attended Yale University School of Medicine in 1966. He is the current director of Blood Services at Maayane Hayeshua Medical Center Bnei Brak, and the Israel Director, Blood Services at Assuta Medical Centers in Tel Aviv, Israel.
Dr. David Zlotnick
MDCM, CCFP-EM
Dr. David Zlotnick is a specialist in Family and Emergency medicine. Double boarded in both Canada and Israel. David graduated with distinction with a BSc. in Human Physiology at McGill university and completed medical school and residency at McGill as well.
David is Co-Founder and Chief Medical Officer at Antidote Health as well the national Medical Director of the TEREM urgent care centers.
David is an attending physician in the Emergency department at the Jewish General Hospital in Montreal and an assistant professor of Family Medicine with a clinical subspecialty in Emergency Medicine at McGill University.
David has held positions as an attending staff in the Share Zedek Emergency department in Jerusalem as well as the Ungava health center where he worked in Quebec’s arctic region with Inuit and First Nation populations.
Elizabeth Chapman Shaid
MDCM, CCFP-EM
Elizabeth Chapman Shaid is an Advanced Practice Nurse Practitioner specializing in care of older adults.
She spent many years as a Urology Nurse Practitioner caring for men and women with urinary cancers, pelvic prolapse, urinary incontinence and other related urinary conditions.
She is particularly proficient in the care of incontinence using alternative therapies such as diet, exercise and biofeedback.
Ms. Shaid has lectured and published extensively on the topic of urinary incontinence.
She is currently working as a Clinical Expert at the University of Pennsylvania School of Nursing in education of clinical staff and research caring for high-risk older adults transitioning from the hospital to the home.
Isaac Oppenheim, CEO
- Technical expert textile development, wearable technology
- MA Technology Management The University of Maryland
- Entrepreneur and manufacturing manager
Nechama Abramson, CMO
- Proven sales and marketing leadership ability
- Creative out of the box thinker, high energy, team player.
- Over ten years of experience in branding, online marketing & sales.
Udi Levy, Electrical Engineer
- Over 20 years developing IOT devices
- Seven years experience developing commercialized wearable devices
Tara Horn, CTO
- Masters of science- Columbia University
- Over 15 years of experience in ecommerce management
- Skilled in web development, team management & client success
What is ZIDA?
Aside from being an available four letter patent, available domain and a four letter word that is easily pronounced, ZIDA in Yiddish means grandfather.
Isaac’s story:
My name is Isaac Oppenheim, and I am the CEO and inventor of the Zida Control Sock.
I was blessed with a wonderful childhood filled with school, friends, sports, camp and most importantly a close knit and loving family.
I had a terrific relationship with my grandfather, Erich Oppenheim. As a child, I always knew that there was something different about my grandfather. Maybe it was his accent; perhaps it was his fierce love for his children and grandchildren. As I grew older, I learned my grandfather’s story.
He grew up in a small village in rural Germany called Nentershausen. His family owned the local dry goods store, which was located on the town square. The social and political situation must have been dire because my great-grandparents took my grandfather on the day after his 13th birthday, the day after his Bar Mitzvah, and sent him to the United States to flee the Nazis.
As a parent myself, I often struggle to understand how my great grandparents sent away their son. I have never figured out where my grandfather found the strength to move forward in his life, maybe even feeling alone in the world. But he did. He built a new life. A life filled with joy and happiness. He built a legacy from nothing. One, that I am proud to uphold.
In 2015 my grandfather got an email sharing that the Synagogue where he had his bar mitzvah had been rebuilt and renovated. The email also included an invitation to come and visit the Synagogue. My grandfather decided to make the trip from Baltimore, MD, to Frankfurt, Germany. I decided to join my grandfather on this trip along with my two oldest sons.
We arrived in Germany on a hot day in mid August. After many hours of travel, we finally made it to the Synagogue for the opening ceremony. We were all standing and waiting for the proceedings to commence when I caught a glimpse of my grandfather’s face laced with shame. I looked around at my children as well as the surrounding people and everyone was just so embarrassed. Here was a man who fled Nazi Germany, started a family, a business, and was able to return to the same Synagogue where he celebrated his bar mitzvah to watch his grandson come of age, and he couldn’t control his bladder.
It was right then and there that I decided I had to do something about this. Now 6 years later, about 18 months after my grandfather’s passing, I am proud to share the Zida Control Sock with you.
Inspired by my grandfather, his courage, his devotion to helping me and my family, and hopefully can ease the pain and suffering of millions of men and women across the world who suffer on a daily basis from incontinence and overactive bladder.